Che Gaucho

Che Gaucho is an authentic empanada house and culinary masterpiece from Salta, Argentina. They’re delightful menu not only boasts the best of Argentine cuisine but also the crumbs of our rich tradition. There are many legends surrounding the gauchos that will pique your curiosity and inspire you to go on tours to Salta, Argentina, where we are from.


Che Gaucho


Branding, EDG 



What We Did

Brand Identity
Che Gaucho needed a modern update to their logo and restaurant design that reflected Argentinian their culture and story behind their name. Che: Often used to get someone’s attention, or to express surprise, pleasure, or questioning. It’s the equivalent to a “hey”.

It is either a native South American word of the Tehuelche or Puelche Indians or a term derived from Xe a word used in Valencia, Spain with a similar meaning. Gaucho: This is much more than a Spanish word for a cowboy; this word evokes the fiercely independent, loyal, hardy, and legendary figure of the rural countryside in Argentina.

The gaucho was also known for being highly skilled horsemen. It is said that President Rosas of the early 1800s could scoop up his “sombrero” off the ground while galloping and without holding on to the pommel of his saddle.

Primary Logo

Che Gaucho Restaurant Images

Restaurant Menu

Inspiration Board

Logo Exploration

Primary Logos

Secondary Logos

Logo Variations

Typography Palette

Color Palette


Photography Style

Main Sign & Window Graphics


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