Personas Collective
Personas Collective is a local artisan group in Austin, TX focused on building space for a collective voice.
Their goal is to empower creatives of color with a passion for the visibility, social equity, & prosperity of their people through collaborations & community-building.
Client
Personas Collective
Services
Branding
Year
2019
What We Did
Brand Identity
The word ‘Personas’ is a play on meaning. In Spanish personas means person(s) and in English personas can be defined as the aspect of someone’s character that is presented to or perceived by others.
The logo is meant to not fit one community or culture which is why the bright colors and typography were chosen to make you stand out in the crowd.
The logo is meant to not fit one community or culture which is why the bright colors and typography were chosen to make you stand out in the crowd.
Primary Logo
Secondary Logos
Submarks
Typography Palette
Color Palette
Event Promotions
Photography Style
Brand Application
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your organization, and how we can help you achieve even greater success.
your organization, and how we can help you achieve even greater success.
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