Province Town

Provincetown is a New England town located at the extreme tip of Cape Cod in Barnstable County, Massachusetts. Its year-round population is just under 3,000, but during the summer can be as high as 60,000.

Brand Identity Guideline // HOW's 10th Annual Logo Design Awards

This small coastal resort town is on the site of the Mayflower’s landing, which happened in 1620, commemorated by the towering Pilgrim Monument and neighboring Provincetown Museum.

Often called “P-town” or “P’town”, Provincetown is known for its beaches, nightclubs, harbor, artists, tourist industry, and its status as a prime vacation destination for the LGBTQIA+ community since the 1970’s.


Province Town





What We Did

Brand Identity
The year 2018 marked the 40th anniversary of the Rainbow Flag which inspired the brand identity for Province Town.

The foundation of the logo was designed using a typeface called Gilbert, which was designed to honor the memory of Gilbert Baker, the designer of the original Rainbow Flag. He was both an LGBTQ activist and artist, and was known for helping friends create banners for protests and marches

The Gilbert typeface was inspired by the design language of the iconic Rainbow Flag and was named after Baker, who passed away in 2017.

The logo design also incorporates a total of 15 colors to represent the year 2015, when same-sex marriage in the United States expanded from previously being only the state of Massachusetts in 2004 to all fifty state.

Primary Logo

Primary Logo

Secondary Logo


Color and Typography Palette


Brand Application

Brand Application



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