Rep Lloyd Doggett
SparkNerds partnered with Rep. Lloyds Doggett’s team to help guide the update of their nearly 5-year-old campaign brand and to overhaul their entire digital presence and security.
Client
Rep Lloyd Doggett
Services
Branding, Webdesign,
& Security
Year
2019
What We Did
The Challenge
The previous candidate website was outdated and difficult to use. Content was getting lost in a cluttered homepage and their old CMS made it too time-intensive to update. Despite a growing cohort of younger activists getting involved, the site was not responsive and didn’t reflect their offline brand.
Our challenge was to modernize the congressman and create a distinct look and feel that would speak to his new audiences. SparkNerds was brought in to triage and re-design the site, logo and create an experience that reflected the energy of the candidate.
Our challenge was to modernize the congressman and create a distinct look and feel that would speak to his new audiences. SparkNerds was brought in to triage and re-design the site, logo and create an experience that reflected the energy of the candidate.
The Website
Once we determined a new campaign direction, site architecture, and core content, we built out the new responsive website on WordPress.
The site includes custom pages, flexible inner page templates, user permissions for editing/approving, optimized photos and videos throughout, and elegant UI flourishes on the front-end to make it fun and dynamic for users.
We built it in a way that would be easy for a small team to manage internally, allowing them to easily cross-pollinate content across the site with little effort.
We included an interactive map to highlight the district served, optimized the site to pull in campaign gallery, and included clear calls to action on every page to increase engagement.
The site includes custom pages, flexible inner page templates, user permissions for editing/approving, optimized photos and videos throughout, and elegant UI flourishes on the front-end to make it fun and dynamic for users.
We built it in a way that would be easy for a small team to manage internally, allowing them to easily cross-pollinate content across the site with little effort.
We included an interactive map to highlight the district served, optimized the site to pull in campaign gallery, and included clear calls to action on every page to increase engagement.
Logo Rebrand
We modernized Rep. Doggett’s logo to connect with audiences of all ages and make it easy to transition into a new upgraded digital platform.
Brand Application
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