SIREN’s mission is to empower low-income immigrants and refugees through community education and organizing, leadership development, policy advocacy, civic engagement and legal services. They believe that all people regardless of legal status or nationality are entitled to essential services, human dignity, basic rights and protections, and access to full participation in society.
For SIREN’s campaign for the 2020 census we designed a logo that would reflect the diversity of the community and simplified their current brand identity into a matte design for print. This project includes two illustrative designs to promote diversity and empowerment of the people of color to encourage participation of the census.