Published:
2018
Category:
Design
Client:
Jolt
// Client

Jolt

Jolt is the largest Latino progressive organization in Texas, focused on building the political power and influence of young Latinos. Jolt brings together Latinos from across Texas to win on the issues that matter. Jolt stands for the Latino community, families, and parents who worked hard to give their children everything they didn’t have. They’re focused on helping young people form student chapters at high schools and college campuses to organize around the issues that matter to them and to register their peers to vote. They’re also known to bring artists and musicians together to lift up issues and voices in the Latino community, and share stories of how everyday people in the community are coming together to build a stronger democracy

// What We Did

#JoltTheVote Campaign

One of our design nerds did a residency with Jolt and created the visual aesthetic for the #JoltTheVote campaign and town hall.  In a historic first in 2018, Jolt brought together candidates running for statewide office in Texas to answer the concerns of Latino voters. Candidates Beto O’Rourke, Lupe Valdez, Andrew White and Miguel Suazo will take part in the town hall and Jolt student chapter leaders from across Texas will be asking the candidates questions.

The goal of the campaign was to create images that gave a voice to a young generation of Latinos ready to go to the polls to demand equality, dignity, and respect for our community.  Voter participation rate in Texas is among the lowest in the country, especially for young Latinos.  Jolt believes that when Latino youth turnout to the poll, our community will win the dignity and respect it deserves. That is why, to raise awareness about the upcoming midterm elections and build Latino leadership.

Primary Logo

Secondary Logo

Brand Application

Brand Application

Campaign Image

Campaign Image

Campaign Image