Pat Ryans team needed a way to impactfully convey the story of their unique mission to potential supporters and volunteers as they arrive on the home page. As we were brainstorming, the challenge became clear. How do we create a storytelling website that will create intrigue and guide the visitor to the information needed as quick as possible?
After careful creative research and UX planning, we came up with a highly interactive website concept with an almost cinematic feel that would capture users’ attention, and generate a strong list of sign ups that the campaign could leverage for future initiatives.
The project outlined multiple-phases of effort:
First, we collaborated directly with the Pat Ryan for ulster county’s digital team to re-design and relaunch the core website. Our effort involved exploring design direction, digital security and on going support through out the time of the campaign
- Campaign Email Setup
- Digital Security
- Website maintenance
- Technology support