Personas Collective

Personas Collective is a local artisan group in Austin, TX focused on building space for a collective voice.

Their goal is to empower creatives of color with a passion for the visibility, social equity, & prosperity of their people through collaborations & community-building.


Personas Collective





What We Did

Brand Identity
The word ‘Personas’ is a play on meaning. In Spanish personas means person(s) and in English personas can be defined as the aspect of someone’s character that is presented to or perceived by others.

The logo is meant to not fit one community or culture which is why the bright colors and typography were chosen to make you stand out in the crowd.

Primary Logo

Secondary Logos


Typography Palette

Color Palette

Event Promotions

Photography Style

Brand Application

What our clients say:

Compliments to you and your team. You take the time to listen diligently and that's pretty rare to come by nowadays. Thank you for helping us resolve issues no matter what


I really appreciate your patience with me and my questions. I look forward to growing my business with you guys. It has been a great stay.


WOW! I did not realize I could get so much more from a website while growing my business until I spoke to the team at Sparknerds. We ended up moving my website from Squarespace and the process couldn't have been any better

Jemma Clements
Jemma Clements,

Nsikak has been amazing through the whole process with building my non profits website! he is really clear on how to edit things and is very thorough with his work. thank you so much for being so patient with me Nsikak!

Haley Webster
Haley Webster,

There're SO reliable and honest and goes the extra mile! I am really pleased with their service!

Frankie Petersen
Frankie Petersen,

The team at Sparknerds has created a beautiful website for us! It is user friendly and easy to access. There're always available for questions, responds quickly, and manages all our security updates as well. We appreciate his support in keeping us up and running efficiently!

Darcy Blevins
Darcy Blevins,


Use the form below to contact us. We look forward to learning more about you,
your organization, and how we can help you achieve even greater success.
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