Personas Collective
// Client

Personas Collective

Personas Collective is a local artisan group in Austin, TX focused on building space for a collective voice. Their goal is to empower creatives of color with a passion for the visibility, social equity, & prosperity of their people through collaborations & community-building.

// What We Did

Brand Identity

The word ‘Personas’ is a play on meaning. In Spanish personas means person(s) and in English personas can be defined as the aspect of someone’s character that is presented to or perceived by others. 

The logo is meant to not fit one community or culture which is why the bright colors and typography were chosen to make you stand out in the crowd. 

Primary Logo

Secondary Logos


Typography Palette

Color Palette

Event Promotions

Photography Style

Brand Application