Design & Technology
Sea & Grass
// Client

Sea & Grass

Sea & Grass is a globally minded company based out of San Diego, California that sells bags handmade out of seagrass. The bags are made in Thailand by local artisans, and are carefully handcrafted. The founder, Pam, uses a portion of the profits to fund the Areeya Scholarship, which contributes to the education of children in need, along with providing an essential income to the artisans in their villages.

// What We Did

Brand Identity

In 2016, Sea & Grass sought to rebrand their logo to represent their new name (formerly Seagrass Totes). The owner Pam, wanted to create a mark that would reflect the craft and attention to detail that each bag has. Their mark needed to be upscale, yet approachable, it also had to work as a strong icon when used on the clasp on the bags. The logo was inspired by the elegant shape of a seagrass blade so we paired it’s strong shape with a geometric ‘G’ and hand drawn ‘S’. Together they make up a sophisticated mark that can stand on its own.


Primary Logo

Brand Application



Lookbook 2018/2019